Dark Millennium Online is a horrid futuristic war zone soaked with blood, where millions of players fight for survival in an eternal holy war.
The task was to deliver a unique take on a well-loved brand as well as cut through perceptions from traditional MMO fans and bring mass-market relevance. The concept uses a dark treatment over visuals to capture the grind and grit of eternal war, with a strong red iconographic accent to break the campaign away from anything available at the time of release.
Creative Direction | Pitch | Brand ID – Client: THQ
