Saints Row The Third is an open-world role-playing game and a third installment to the popular Saints Row series.
The concept depicts the evolution of the Saints as they gain enormous influence and social status by becoming a media and consumer empire with their own lifestyle brand including an energy drink and a chain of clothing stores. The familiar imagery associated with “street gangs” (graffiti, tagging, etc..) is transformed into emblems of luxury brand icons, as bespoke clothing replaces gang attire.
Creative Direction | Key Art | Brand Identity – Client: THQ
