Wipeout on ABC is a TV game show featuring the world’s largest obstacle course, where contestants compete through a series of “out of this world” obstacles, often resulting in hilarious spills.
Our objective was to create a merchandising style guide that captures the hilarious and often wacky nature of the show’s elaborate obstacle wipeouts, as well as leverage its most recognizable obstacle known as “The Big Balls”.
Creative Direction | Brand Identity | Style Guide – Client: Endemol
Wipeout – Style Guide
